Roofing Today of Wollongong
Your Website Review
A plain-English look at how your site is performing and where the opportunities are
62
out of 100
★★★★★ 4.8 · 8 Google reviews
What's Working Well
You've got a strong reputation
A 4.8-star rating tells potential customers you do quality work. That's a real asset, and your site should be making more of it.
Your business name and service are clear
People landing on your site immediately understand you're a roofing company in Wollongong. That clarity matters.
You're licensed and insured
You mention this on your site, which is exactly what customers need to see before they pick up the phone. It builds trust.
What's Holding You Back
Your site has a few issues that are likely costing you calls. The good news? They're all fixable.
Your phone number is hidden
On mobile, customers have to scroll to find how to call you. Most people searching for a roofer are on their phone and want to ring right away. If they can't see your number immediately, many will just hit the back button and try the next company. This is the easiest fix with the biggest impact.
The mobile view pushes your call button below the fold
Your large orange headline fills almost the entire first screen on a phone, which means visitors can't see the "call" button without scrolling. Local search is mostly mobile, and most customers decide in the first few seconds whether to contact you. Hidden buttons mean lost calls.
No real roofing work is visible
Your hero image is a generic house photo with a heavy white overlay. Customers want to see proof you've done real work—finished roofs, your crew, local projects. A stock-style photo makes people wonder if you're a template site or a small operation, which reduces trust and enquiries.
Your form asks for too much information
Your contact form has 9 fields, including postcode twice and a visible "I'm not a robot" checkbox. Industry standard is 3–4 fields. Every extra field you ask for reduces the number of people who'll complete it. For a local roofing job, you really only need name, phone, and a brief message.
The design looks a bit dated
The heavy orange text with drop shadows and washed-out background give an early-2010s feel. Roof repairs are high-trust decisions, and customers use your site's appearance to judge whether you're a professional operation—especially when comparing you to competitors. A more modern, clean design builds confidence.
What Changes When We Fix This
A properly optimised site should deliver:
- More phone calls from mobile visitors (currently the biggest leak)
- Higher conversion from people who land on your site
- Stronger first impression that builds trust faster
- More enquiries from your contact form (by reducing friction)
- Better visibility in local search results
- Proof points—real projects, your rating, credentials—front and centre
You've already got the hardest part—a solid reputation and quality work. The site just needs to match the standard of service you're delivering.
Next Steps
We'd be happy to walk you through these findings in more detail and show you exactly what a redesigned site would look like for your business.
No pressure, no sales pitch—just a 30-minute conversation about what's possible and whether it makes sense for you.
Interested in a walkthrough?
Reply to the email this came with, or give us a call.
We'll talk you through the opportunities and answer any questions.